Who are the Equity Release Council?
The independent body that sets the standards and safeguards at the heart of the equity release sector.
The Equity Release Council represents the equity release sector and exists to promote high standards of conduct and practice in the provision of, and advice on, equity release, with consumer safeguards at its heart.
These standards and safeguards have allowed the sector to grow, giving financial advisers and their customers confidence in the products, dispelling myths about equity release, and educating the public about the potential to access the wealth in their home for a variety of uses.
High standards
Promoting conduct and practice that puts consumers first.
Confidence
Giving advisers and their customers trust in the products.
Education
Dispelling myths and helping the public understand their options.
The reputation and standing of the brand, and the trust it has developed, has seen its membership grow, bringing the sector together and helping it strengthen its voice. Members include providers of equity release plans, solicitors, intermediaries, financial advisers, consultants, surveyors and other industry professionals, all committed to the Principles of membership. The Council builds on this unified voice, while remaining independent from the specific views of individual member firms or particular segments of the market.
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